Professional Content/Copywriting Services Strategically Built for Your Organization or Business.
As a Professionally Trained Marketer, I plan, create and execute Marketing Strategies to grow a Business’ outreach.
Market Position Discovery & Message Recommendations
Every project is unique. There are never any two campaigns that are exactly the same. So I work with you personally to go over details and structure to meet your business – and budget – goals.
This is the key foundation for all that you do. On our initial, free, 30 Minute Discovery Call, we’ll discuss:
- Your Organization’s Goals
- Your Current Marketing Assets (Content, People, Digital Traffic and History, etc.)
- Define your primary target audience(s) (describe target persona)
- Define the primary value messages that set you apart from other Businesses/Programs
- Develop a message strategy that’s on-brand and directly offers solutions to your target audience. This involves blending your Brand promises, benefits, and market positioning (what makes your solution the best).
- Custom Consulting – No more guessing what to do and when to do it. We’ll have a 30-minute call every month to discuss your circumstances and layout the plan of action for the next 30 days.
Once we determine your message strategy, I’ll write well-researched Copy for your project and when necessary, a strong call-to-action, (take out ‘and’) incorporating SEO strategies.
This all starts with a free, 30-minute conversation – let’s talk!
Implementation
I’ll stay involved to make sure the new Copy works as intended within your project design. This will ensure success with your project.
Graphic Design Creation and Photography Services
In our fast-paced Digital world, a Website gets only one chance to engage and captivate your Audience, so having a Website designed by a Professional will make you stand out from others in your industry.
Unlike most Content Writers, I offer the collaborative Services of Graphic Design Services and Professional Photography Services to ensure that the specialized Branding process and Website is effective, organized, and beautifully designed.
GET STARTED TODAY!
Business Copywriting/Content Strategies Offered
I specialize in the following kinds of copywriting projects. A strategic combination of these plans will provide the best “bang-for-your-buck” marketing to reach your Business Vision & Strategy goals:
- Website Audits
- Website Optimization – (SEO –Search Engine Optimization)
- Case Studies
- Emails
- Blog Posts
- Newsletters
- Feature Writing
- Print Public Relations:
- Brochures/Business Cards
- Newspaper Promotions
- Magazine Articles
- Radio Promotions
- Fundraising Literature
- Speeches/Presentations
Content/Copywriting Projects Explained
Remember that your Written Copy is essential! You need the right Story and Strategy!
WEBSITE PAGES
Your Site visitors are task-oriented. When someone visits the Home page of any website, they want to be able to find what they are looking for in 5 seconds or less, or they start to lose interest. You need your visitors to say, “Yes! This is exactly what I was looking for!”
If you’re an existing Business, you already have existing Copy (printed copy, web copy, social media copy, etc.). Is your existing Copy as good as it can be?
If you are a small organization, you may have written the Content yourself. If you are a larger organization you may have paid someone to write the Content for you. All it may need is someone to take a look at it to see if it can be updated or to make it shine brighter (though there are some sites that need a complete overhaul!).
I will create the perfect snapshot for your Visitors to help them find the product you want them to find, the service you have that will best suit their needs, or the information that you have for them, to show that you are the expert they are looking for.
NOTE: Well-structured content is vital to all thriving businesses, in order to gain new clients and keep your existing ones.
SEO (SEARCH ENGINE OPTIMIZATION)
Done right, effective Search Engine Optimization (SEO) helps your website rank higher in Search Engines (such as Google), which improve your chances of having your site found by your audience.
Today, Search Engines consider hundreds of factors in deciding which web page to display for a search. In the current search marketing landscape, the best web pages usually, win.
For your Business’ site to successfully “rank” in our increasingly-mobile search environment, research shows that hiring a Certified SEO Content/Copywriter is an extremely wise investment.
NOTE: A Certified SEO Writer knows how to administrate this search process to put your business in the best position to receive traffic from the billions of searches that take place each day.
BLOG POSTS/ARTICLES
Blogging is one of the most powerful and versatile digital marketing tools at your disposal. You can think of your Blog as a home for Content of every type, including text, graphics, audio, and video. Functionally, though, a Blog is just a tool that helps you manage certain pages of your website.
The power of a well-executed Business Blog lies in its capability to generate awareness for your Company, Brands, Customer-facing Employees, Products and Services. When done right, the business blog becomes a critical part of your marketing mix. If done improperly, however, a business blog can become a frustrating, time-consuming chore that gives you zero return for your effort.
A consistent series of Blog Posts or Articles on your Business Blog also requires consistency to stay fresh with updated information about your Businesses purpose. A Blog or Article is just people talking to people without any pressure. I can focus on this while you focus on your Business needs. These people are your potential patrons and customers.
NOTE: A good series of posts and articles will show everyone what your Business is all about!
BLOG POSTS/ARTICLES
Blogging is one of the most powerful and versatile digital marketing tools at your disposal. You can think of your Blog as a home for Content of every type, including text, graphics, audio, and video. Functionally, though, a Blog is just a tool that helps you manage certain pages of your website.
The power of a well-executed Business Blog lies in its capability to generate awareness for your Company, Brands, Customer-facing Employees, Products and Services. When done right, the business blog becomes a critical part of your marketing mix. If done improperly, however, a business blog can become a frustrating, time-consuming chore that gives you zero return for your effort.
A consistent series of Blog Posts or Articles on your Business Blog also requires consistency to stay fresh with updated information about your Businesses purpose. A Blog or Article is just people talking to people without any pressure. I can focus on this while you focus on your Business needs. These people are your potential patrons and customers.
NOTE: A good series of posts and articles will show everyone what your Business is all about!
E-NEWSLETTERS
With an E-Newsletter series (a specific form of autoresponder email) you will keep in direct contact with your existing and potential patrons and customers. They will be kept in the loop with up-to-date tips, knowledge, benefits, and answers to questions about your charity, product, or service.
Whether the E-Newsletters are written once a week, bimonthly, or monthly, you will always have them interested and ready to take action. This is the perfect way to build relationships with all of your E-Newsletter subscribers.
NOTE: A successful E-Newsletter will keep you in front of everyone as an expert!
STAND-ALONE E-MAIL CONTENT/COPY
These short, single-serve emails are designed to engage the reader and share more information about a Product, Service, Fundraiser or Event. People usually welcome emails from Organizations or Companies they know and trust.
Marketing emails every month will generate and follow up on leads, build relationships, acquire funding and sell products, services and programs.
The DMA (Direct Marketing Association) claims that for every $1 spent you can expect to bring in $38 to $40 in return. So reach out and grow your sales with special promotions, invitations and more with targeted email messages!
NOTE: The right email can change your Business forever!
AUTORESPONDER E-MAIL CONTENT/COPY
Whatever you call them, these email series are a powerhouse for your organization or business! With carefully crafted copy you can deepen your patron or customer relationships and/or drive a follow-up Purchase, Fundraiser awareness, Seminar sign-up, Newsletter subscription, etc.
These highly effective automated emails keep new Prospects moving forward and offers previous Patrons and Buyers new products and information. The best part of this is, once they’re set up, it’s completely automated! I know you wish everything was this cost-effective. It is simply the fastest way to build a relationship with a new customer or prospect and grow awareness of your Businesses Mission!
NOTE: Building relationships with an autoresponder email series can bolster profitability and fundraising to all new heights for your Business!
CASE STUDIES
Today’s Case Studies are known by several names: ‘Customer Story’, ‘Success Story’, and so on. No matter what they are called, they are a highly respected source of testimony for any product or service. In short, they are an extended testimonial.
Writing your Success Story will help everyone see how far you’ve come and how that success can help your Clients, Customers, Investors, Supporters and even your Employees. Everyone should be able to read about your awesome Organization!
A Case Study can be your own permanent Marketing Campaign that you can hang on your office wall, run in the local or national newspapers, have published in a like-minded magazine, and be on its very own page on your website!
There’s no end to how you can use this document to build an even greater Success Story. A well written Success Story will show everyone what you have accomplished!
NOTE: Professionally written Case Studies will drive your organization to a whole new level!
